Claude Auchu

About Claude Auchu

Partner, CEO, lg2

Claude Auchu is a fearless entrepreneur and an engaging leader whose bold vision is well-known to his team, the agency’s clients and the international advertising industry. As the CEO of lg2, he’s helped the agency grow and achieve its ambitious goals while supporting the presidents of its three offices in Toronto, Montreal and Quebec City.

Under his leadership, the agency has set up a group specialized in data and intelligence, created a join venture with Race Data, finalized a partnership agreement with Keatext, developed innovation an architecture offers, and established the design offer on a national level.

In 2006, he joined lg2 as a founding partner and creative director of the design studio. Since then, the studio has become one of the most respected and rewarded in Canada, winning more than 400 national and international prizes. It was also named Canada’s Design Studio of the Year in 2017. Claude Auchu was also the first in the agency’s history to be invited on the prestigious jury of Cannes Lions Festival.

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